Closing of Texpo Pakistan
While the impressive biennial Karachi Expo-Pakistan embraced a wide range of economic sectors, "Texpo 2019" that has just opened in Lahore seems to be dedicated to textiles, a niche that is doing well in Pakistan. Hence, Pakistani exports are faring better than ever. The opening of the event did not fail to drain hundreds of industrialists and investors from different countries including Tunisia
The primary objective of the Expo is to disclose the potentialities of Pakistani producers, but also to give importers worldwide an idea of the myriad opportunities they can come across with regard to raw materials, accessories, spinning, fabrics as well as quality finished products. No wonder that this Asian market of more than 200 million consumers is now a pioneer in the textile sector. Already, Pakistan is ranked the 4th largest cotton producer and 8th largest textile exporter in the world.
After the success its previous 2016 edition, "Texpo-Pakistan" was held this year under the motto of "Sharing common denominators". It is now a business hub able to build win-win partnership links. Some 400 exhibitors showed a capacity to produce differently featuring an industrial creativity that speaks for itself. Ready-to-wear items, hand-stitched fabrics, traditional clothes made by fairy fingers, combining authenticity and modernity, supply being more important than demand. This is because everyone is interested in the wholesale business. In other words, the strategy of the expo is to favour the conclusion of contracts by facilitating mixed business contacts. We must say that the event has proven its metal. Tunisian textile operators, present in fairly small numbers, have not missed the opportunity. They would like to engage in competitive initiatives. But does Tunisian textile have a place on the Pakistani market? Especially since the latter tends to open widely to the rest of the world.
In the last two years, the Pakistani government has embarked on a new marketing and communication policy entitled "Emerging Pakistan", setting itself three key objectives: "Improve the image of the sector, give impetus to young skills and make the country a privileged business destination." That said, the country will still need investments and partnerships. Pakistan's new president Arif Alvi, elected last September, came to preside over the official opening ceremony of "Texpo 2019" at the Governor's Palace in Lahore, which shows the prominent interest and attention paid by the authorities to further promote the sector. Tunisia, the gateway to Africa, overlooking Europe, should then make good use of its good relations of cooperation with Pakistan, especially in textiles and its byproducts. By tomorrow, the closing day of the exhibition, there would be, perhaps, a lot of contracts to be signed.
From our special envoy to Lahore, Kamel Ferchichi